“There's all this existing ADHD content where people are saying 'Does anyone else get that feeling when you walk into a room and then you completely forget why you were there?' You just make a slight change in the call to action of those videos where you say 'Hey anyone else relate to this thing — by the way I use this app.'”

Hijack existing trend content (ADHD skits) and swap the CTA to plug your app

Don't invent net-new content formats. Identify the relatable-pain-point hooks already winning in your niche (Gen Z ADHD skits, talking-head reactions) and re-skin them with a soft app CTA at the end. By the time you mention the product, the algorithm has already given you 50-70% watch time, so the plug performs like a native infomercial.