“There's this app called Breezy. She just makes founder-led content talking about the app itself, showing Figma screenshots, some beta screenshots, and then it's a waitlist. She made a video that was 15 seconds long just talking about the app and got I think 5,000 waitlist signups.”

Breezy got 5,000 waitlist signups from one 15-second Figma-screenshot video

Breezy, a social note-sharing app aimed at Gen Z, drove ~5,000 waitlist signups from one 15-second founder-led TikTok showing only Figma and beta screenshots. Use TikTok as instant product validation: if a video about the concept pulls views and signups, you have demand signal before writing code.