“I made a new account, I made a video with zero followers and I got 50,000 views on the first video. I was living in San Francisco at the time and I just started talking about SF culture. But people in the app space are doing this too.”

Zero-follower account hit 50K views on first video about local culture

Choi tested the algorithm with a brand-new account and pulled 50K views on his first post by riffing on San Francisco culture. The takeaway: content quality plus a clear niche signal beat follower count, and app founders are exploiting the same opening to seed product attention from scratch.