“Here's the top five apps I use for tracking my progress in the gym — you name five different apps and then your app is one of them. It's a genuinely useful video, similar to SEO strategy where it's like these are the top five credit cards — it's still genuinely useful and a certain percentage will follow the call to action.”

"Top 5 apps for X" list format — name competitors, yours is one — drives organic app installs

Positioning your app inside a curated 'best of' list feels editorial, not promotional. Naming real competitors lends credibility, and the viewer gets genuine value — which means they watch longer and trust the CTA more. It mirrors how affiliate SEO content works: be useful enough that the recommendation feels earned, not forced.