“Everyone comes to web2app thinking they'll save 30% on fees or get better attribution. Those are rarely the reasons it actually works. The real value — different audiences, owned data, new retention levers — only becomes visible after you've run it for six months.”

Developers go web2app for the wrong reasons — and discover the real value on the way

Petit has observed a consistent pattern: apps adopt web2app expecting fee savings or attribution improvements, only to find those benefits are modest or offset by lower web conversion rates. The durable advantages — reaching audiences unreachable via App Store ads, owning the payment relationship, unlocking win-back flows — only become legible through experience. The implication: commit to web2app as a long-term channel, not a quick financial optimisation.