“content created by creators is what has been winning in the last one or two years that's why the younger generation wants to see and it's not the only way to do ads but if you're not doing any of it you're missing out on something huge.”

Creators produce winning ads because they understand platform context your designer does not

Petit argues that UGC/creator content consistently outperforms agency-produced ads because creators intuitively understand native context — the format, pace, and style that makes content feel organic on TikTok or Reels. Designers optimizing for brand guidelines produce ads that feel like ads. Creators produce content that gets watched. For apps targeting younger demographics, creator content is no longer optional.