Founder Playbook
Pricing
“if you're making 20 cents per install in the state there is no UA manager on Earth that can attract traffic that is going to be profitable like so running a bit of a very simplistic very basic what proximately is my Revenue per user.”
Revenue per install below $1 in the US means no UA manager on Earth can save you
Before touching paid UA at all, check your effective revenue per install from organic sources. If it is under $1 in tier-1 markets, unit economics make profitable buying impossible regardless of channel or creative quality. This reality check saves founders from burning budget on a fundamentally broken funnel rather than a fixable creative or audience problem.
T
Thomas Petit
Independent App Growth ConsultantIndependent consultant who has managed tens of millions in paid UA ad spend across hundreds of subscription apps; known for blunt, framework-first advice on when paid UA actually works.
Sub Club by RevenueCat
What it Takes to Succeed with Paid User Acquisition· 26:20