“The real revenue the one that passed by default on the SDK is not the one that I want to be sending because the free trial conversion is going to come too late — it's going to overvalue the yearly over the monthly.”

Engineer predicted LTV into your revenue signal — defaults lie to the platform

Ad platforms receive the literal transaction amount by default: a yearly subscription fires a large number on day one, a monthly fires a small one, and a weekly might appear tiny even if it yields high LTV through renewals. Thomas Petit replaces those real-time figures with a predicted value at a fixed horizon (he favours month 13) so the platform's ML targets the users who are actually most profitable — not just the ones who generate the biggest single transaction.