“If you're early in this process you probably want them all to receive 100% of events. It's almost normal that the same signal is not going to be the best for every platform.”

Send 100% of events to every network first — then filter

Before any filtering or qualification, Thomas Petit sends 100% of all event types (installs, free trials, paid conversions, renewals) to every ad network simultaneously. This baseline lets him verify data quality and gives the platforms their broadest learning signal. Only after confirming the numbers roughly match internal data does he start creating filtered or qualified variants for each network.