“All the apps that have some kind of AI usage are finally accelerating this trend because they've got no other choice. The AIP makes a lot of sense where you can buy credits on top.”

Hybrid monetisation is coming — AI apps are forcing the issue

Thomas Petit has advocated for hybrid monetisation (subscriptions plus credits or consumables) for years, but adoption has been slow because complexity was prohibitive and low-hanging fruit remained in pure-subscription optimisation. AI-powered apps are breaking the logjam: usage-based costs make a credits model economically necessary, and they are pioneering the flows that other app categories will eventually copy.