“We focused on running things with small costs. That means that the income that we make is ours and we've been able to work from home and we've been able to have work life balance.”

Optimize for Freedom and Low Costs Rather Than Blitzscaling

Instead of chasing VC-scale growth, Thomas deliberately kept the team tiny and overhead minimal so that gross revenue closely matched take-home income. At $60K/month with a small team, the business funds a lifestyle rather than feeding a machine. This 'optimize for freedom' framing reframes success away from headcount and valuation toward personal agency — a mental model that often produces more durable, profitable companies.