“I assume it's really low churn. It's IT admins and people using this stuff inside of companies is extremely low churn.”

Build for Boring B2B Niches to Guarantee Structurally Low Churn

The founder observes that IT admin tooling sold to companies has structural retention advantages: procurement inertia, workflow dependency, and the absence of casual users means churn is inherently low. Choosing a niche where the product becomes embedded in a company's daily operations is itself a retention strategy before a single customer churns. B2B boring beats B2C exciting for retention.