“to the outside world it's really boring, but I was living and breathing Microsoft Intune”

Scratch Your Own Itch in the Domain You Already Live and Breathe

Thomas found his idea not by browsing trend lists but by noticing a recurring pain he experienced daily as an IT admin — application packaging taking up to an hour per app. Because he had deep domain credibility, he could see exactly what competitors were missing and build something that felt right to practitioners. Building in an area you already inhabit removes the need to fake expertise and lets product intuition replace guesswork.