“this yearly LinkedIn and Twitter growth challenge that we do we never expected them to work that much but they do we are doing them between January and March every new year it's been the third year right now and every year they are bringing so much new user who I think for every new year just tell themselves this year is going to be their year”

Run an annual Jan-March growth challenge to capture resolution energy

Build a recurring time-boxed challenge (Jan-March) with a leaderboard and daily motivation hooks. Resolution season converts cold prospects who decided 'this year I'm getting serious' about a specific platform. The format compounds — year three was still bringing in new subscribers. Tie launches to a calendar moment users already feel.