“Data in itself is not a value add to the business — collecting it, storing it, having it is not value to the business. It's whether or not you're actually using it and turning it into meaningful insights that impact the business. Not even insights just for the sake of insights.”

Collect What You Will Act On — Everything Else Is Noise With GDPR Risk

Collecting everything feels safe — you can always analyze it later. In practice, it creates GDPR exposure, inflates analytics costs, and drowns your data team in noise. Taylor Wells frames data collection as a question of action: for each event, ask 'what decision would this inform and when?' If the answer is unclear, don't collect it. The discipline to not collect saves more than the habit of collecting everything ever could.