“If you can look at metrics and KPIs and your performance across these two separate platforms or other platforms you'll notice that the behavior is very different no one solution fits all users.”

Split iOS/Android KPIs — Platform Behaviour Differences Are Not a Rounding Error

Tammy's first principle: analyse iOS and Android as entirely separate products. User behaviour, willingness to pay, preferred SKUs, and retention curves diverge meaningfully by platform. Blending them into a single dashboard hides which strategies actually work where. Platform-specific funnels are prerequisite to platform-specific monetization optimisation.