“Repeat purchase mechanics are great for that consumable transaction that you want users to do so it is a little harder when you're trying to offer like here's this paintbrush for a lifetime then you don't have much left to offer and so you're kind of limiting the use there.”

Repeat-Purchase Mechanics Make Consumables Work — Avoid the Lifetime Item Trap

Consumables generate LTV through repetition, not one-time purchase — that's the entire mechanism. Selling a feature 'for life' destroys the monetization loop because there's nothing left to sell. The dating-app model (boosts that expire, flowers that get spent) is the archetype: each use is inherently temporary, naturally driving repeat purchase without feeling coercive.