“It a small percentage of buyers the average stat that we see is that they make up 7% of total buyers but they can bring in a quarter of the revenue which is pretty impressive.”

7% of Buyers Can Generate 25% of Revenue in a Hybrid Model

Google Play data shows that hybrid buyers — the small slice who both subscribe and purchase consumables — average just 7% of an app's buyer base but can account for a full 25% of revenue. This power-law distribution means a modest hybrid offering unlocks disproportionate upside without restructuring the core subscription product.