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There's a lot of information in the Play Console i think people forget what you can find there we actually have a lot of benchmarking data in there so if you want to see how you are performing against a peer set or a different category outside yours you can look at some of your KPIs especially around play store conversion rates.

Play Console Has Free Benchmarking Against Peers — Most Developers Ignore It

Google embeds competitive benchmarking data directly in Play Console — store conversion rates compared against peers in the same and adjacent categories. Most indie developers don't check it. It's a free, no-third-party-tool-required signal that shows whether underperformance on conversion is an industry-wide issue or a fixable outlier specific to a given app.


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Tammy Taw
Google PlayGoogle Play data: hybrid buyers spend 3x more annually; 7% of buyers can drive 25% of revenue
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How to Unlock Revenue Growth on Google Play — Tammy Taw, Google· 13:40
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