“If you're starting, if you're early stage, if you're not super sophisticated, you probably don't want to bother with that because chances are you have 80% of your conversions on the first day paywall and diving into optimizing the remaining 20% is probably not the best effort.”

Below $100K/month, don't bother with sophisticated paywall optimization

Splitting onboarding vs post-onboarding paywall analysis, hybrid monetization, and price testing all have diminishing returns when you're small. Below ~$100K/month, focus on bigger swings in onboarding and positioning. These sophisticated optimizations help scale from $100K to $1M, not zero to one.