Founder Playbook

Mindset
If somebody walks into a golf shop they would expect somebody to walk up and say hey what are you interested in today. That's not annoying. But then if you say oh no I'm just browsing and they follow you around the store, that's awkward.

Roleplay user conversations to spot used-car-salesman tactics

Free-trial toggles, wheel-of-fortune offers, and backup offers all measurably lift conversion but stack into a used-car-salesman feel that raises churn and damages brand. The fix is roleplaying user reactions to each onboarding screen: if a feature would feel pushy from a salesperson in a store, it reads the same in-app.


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Sylvain Gauchet
Babbel (Director of Revenue Strategy US) · Growth GemsDirector of Revenue Strategy at Babbel and Chief Insights Miner at Growth Gems — curates the industry-best paywall and monetization tactics for subscription operators
Sub Club by RevenueCat
Building More Successful Paywalls in Subscription Apps· 11:54
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