Founder Playbook

Shipping
A comparison of basic versus Pro Plan, this can be done for long scrollable screen or multiscreen paywall, and this is from Catarina who was at Mimo and she was mentioning that at Mimo the multiscreen option led to 60% increase in the trial opt-in rate.

Multiscreen paywalls beat long-scroll: Mimo saw a 60% trial uplift

Long paywalls only get scrolled by explorers, and plans often fall below the fold. Breaking the same content into three or four sequenced screens lets each message land and keeps pricing visible. Especially effective for free-trial flows where each screen can explain day 2, day 5, etc. This is an easy A/B test against any existing long paywall.


S
Sylvain Gauchet
Babbel (Director of Revenue Strategy US) · Growth GemsDirector of Revenue Strategy at Babbel and Chief Insights Miner at Growth Gems — curates the industry-best paywall and monetization tactics for subscription operators
Sub Club by RevenueCat
Building More Successful Paywalls in Subscription Apps· 3:40
More tactics from Sylvain Gauchet