“For us we're fully bootstrapped, so I'm just like I'm the face, I will post like a madman every single day. We spend about 2.5K on video editors which is pretty core to the organic content model. The total is 5 to 6 grand a month, we're operating at about 50% margin right now.”

Bootstrap To 50% Margin On $5-6K Monthly Spend By Being The Face Yourself

Coherence is fully bootstrapped, with Jack acting as the on-camera face and posting daily across platforms. Total monthly spend is $5-6K (mostly video editors, a ghostwriter, a VA, and coding agents) against ~$11K average monthly revenue, giving them roughly 50% margins without raising outside money.