“it's a subscription model we have a 3-day free trial on our yearly plan and then our monthly plan is just build monthly for our yearly it's $40 and for the monthly it's 10 bucks a month”

Run A Yearly Plan With A 3-Day Free Trial To Push New Users Past The Monthly

Coherence monetizes through a subscription with two clearly separated tiers: a yearly plan at $40 fronted by a 3-day free trial, and a monthly plan at $10. Anchoring the trial only on the yearly plan pushes new users toward the higher-LTV annual commitment from day one.