“step one pick a painful niche i would make a bunch of content about it so I made a bunch of content about breath work and ideally I'd find a co-founder who's technical because I'm non-technical but I would go out into the market and I would just start making content about a painful problem that people experience get traction on that painful problem step two batch your ideas weekly i would be presenting myself as a solution”

Pick A Painful Niche And Position Yourself As The Solution Before Selling Anything

Jack's playbook starts with picking a niche tied to a real pain point and producing content that frames the creator as the solution. Breath work was their painful niche, validated through traction on problem-focused posts before they offered a product.