“I would just make posts about those things and see which ones would get traction so we would use X as sort of this idea battleground and then when I would get traction on a piece of content on X then we would see that as a validated piece of content we would basically have an Instagram short form script from the X post and then we would replicate that on Instagram and Tik Tok and then if those did well we would make that a YouTube video”

Use X As An Idea Battleground, Then Move Winners Upstream To Reels And YouTube

The Sweeneys treated X as a cheap testing ground for ideas, then escalated winning posts up the content ladder to Instagram, TikTok, and finally YouTube. Production effort scales with proof — only ideas that survived each step earned higher-effort formats.