“We didn't really start with the app we started with content... if we weren't just making that content for fun we never would have discovered what was going viral and what content was going to work which ideas actually resonated with people so we started with the content first... once we saw what went viral then we built the app so we basically reverse engineered the content into the app”

Validate With Content First, Then Reverse-Engineer The App From The Viral Hits

Jack and Nick built Coherence by posting content about breath work and esoteric topics before writing any code. They used viral signal as proof of demand, then reverse-engineered the app from the ideas that resonated.