“Use analytics tools like Superwall or like Revenue Cat. You can effectively track your cost per install your trial conversion rate your subscription rate your retention rate and most importantly your lifetime value the lifetime value of every customer that comes into your app because that is your northstar metric that is your golden metric.”

Instrument Superwall And RevenueCat And Treat Lifetime Value As The Single North Star

Steven instruments PuffCount with Superwall and RevenueCat to track cost per install, trial conversion, subscription rate, and retention, but treats lifetime value as the single golden metric. TikTok tells you what acquisition costs; only LTV tells you what it's worth.