“we knew exactly what videos we were going to upload to the paid ads dashboard because we had validated it all organically so we were spending smarter and this is our four-step scaling process in order to optimize your paid ads everything is a funnel”

Launch Paid Ads Only Against Videos That Already Proved Themselves Organically

When Steven launched paid ads for Puff Count, he only uploaded videos that had already proven themselves organically. That validation step let him spend confidently and hit profitable cost-per-click numbers from day one of the campaign.