“your goal here is volume your goal here is knowing generally what direction your content should be going you're just looking for that first viral video the way to get there is by posting volume volume negates luck right so you need to be posting as much as possible and when you get a video that pops off recreate that concept”

Volume Negates Luck — Post Daily And Recreate Every Winner On Repeat

Steven pushes founders to stop perfecting and start shipping daily volume on short-form video. Once a single post breaks through, he immediately recreates that concept again and again because the platforms then trust the account and lift the floor on future views.