“there is a proven framework to follow and that framework is hook problem solution or call to action obviously the hook is the most important part you need to capture that attention in the first 3 seconds”

Structure Every Short-Form Video As Hook, Problem, Solution, Call-To-Action

Steven structures every short-form video around hook, problem, solution, and call to action, with the hook owning the first three seconds. He layers sound, motion, and visual elements into the opening so the algorithm and the viewer commit before they can scroll.