“every mobile app that you build should be approached from a marketing first standpoint because as long as you can market your product you will make money and if your product is not marketable you could have the best product in the world but if no one knows about it you're never going to make any money”

Approach Every Mobile App As Marketing-First — Marketable Beats Best

Steven argues every mobile app must start from a marketing-first standpoint. A marketable product makes money even if it isn't the best, while an unmarketable product fails no matter how good it is.