“optimize your product Your conversion rate needs to constantly be climbing By conversion rate I mean your subscription conversion rate Maybe you optimize your paywall Maybe you optimize your business model your pricing you test your prices optimize every single thing As your conversion rate increases increase your budgets of your campaigns And the flywheel continues”

Optimize Your Paywall Continuously to Keep Conversion Rate Climbing

Steve treats paywall and pricing optimization as an ongoing discipline, not a one-time setup. He links conversion rate directly to ad spend capacity — the better the paywall converts, the more budget can be deployed profitably. This creates a compounding flywheel where product improvements fund growth.