“you need to launch install campaigns. Google ads needs data right it needs data in order to optimize. First what we need is install campaigns. You need to start feeding the algorithm. It needs to start to have a heartbeat.”

Run Install Campaigns First to Give the Algorithm Data to Learn

Before chasing conversions or optimizing for purchases, Steve's playbook starts with install campaigns purely to generate signal for Google's algorithm. Without this baseline data the algorithm has nothing to learn from, making any subsequent conversion-focused campaign blind. Starting at $10–$15 per day lets you gather learnings cheaply before scaling spend.