“We launched on Product Hunt. It got us a couple hundred installs. Two of those installs converted to subscribers. At which point we knew we had validated the product. We knew that we had something that people were willing to pay for.”

Validate Willingness to Pay With Only Two Paying Subscribers

Steve didn't need thousands of users to feel confident — just two paying strangers proved real willingness to pay. A Product Hunt launch served as a zero-budget validation gate before committing to paid acquisition. This forces founders to confirm demand before spending money on growth.