“Instead of just seeing what everyone's doing on X and just taking random advice from people that talk on the internet you guys looked at the data. That report is really telling. And then you looked at the data from your own ads.”

Make Contrarian Decisions by Reading the Data Nobody Else Reads

Steve ignored the universal advice to build on iOS first, instead consulting the RevenueCat State of Subscription Apps report which showed iOS users cost 4x more to acquire. By following the data rather than the hype, he found a less competitive channel that scaled to $100K/month.