“we are bootstrapped We have spent only our own money since day one So we didn't really have huge budgets to work with iOS is way more expensive than Android right so the CPMs the cost per thousand views or generally the cost per view is almost four times as high on iOS than it is on Android”

Turn Capital Constraints Into a Structural Competitive Advantage

Being unable to afford iOS ad costs forced Steve onto Android, which turned out to be a structurally better channel. The limitation that felt like a handicap became the strategic moat — lower CPMs, less competition from vibe-coded apps, and Google's ad network providing spillover iOS installs at no extra cost.