“There's also differentiation as distribution where just being so unique and strange like distribution just kind of takes care of itself because you're the one app that can do the thing.”

Differentiation as distribution: the truly unique product gets attention by itself

The strongest distribution strategy is building something no one else can build. When your product is genuinely singular, organic coverage, word of mouth, and creator content happen without a paid media budget. Combine that with a distribution channel you're good at and you have both vectors working together.