Founder Playbook

Distribution
Building the app has never been like the hardest part is like getting attention sustainably building a community building up a user base that's where the rubber really meets the road.

Building was never the hard part — getting sustained attention still is

AI lowered the cost to build an app but didn't change the fundamental challenge: distribution. There were always a million apps in the store; soon there will be ten million. The apps that win will be the ones that solve the attention problem, not the ones that ship fastest. Sustainable organic reach or a genuine community moat matters far more than shipping speed.


J
Jacob Eiting
RevenueCat2025 State of Subscription Apps Report
Sub Club by RevenueCat
The 2025 State of Subscription Apps Report· 3:26
More tactics from Jacob Eiting