“AI apps aren't specially placed to drive better conversions but what they do really well is monetize the revenue per user at the end of a year at the end of a month is significantly higher on AI than it is the rest of the app industry.”

AI apps win on revenue per user, not conversion rate

RevenueCat's 2025 SOSA data shows AI apps convert at similar rates to standard apps — the difference is ARPU. They charge more and users pay because the product delivers genuinely greater value. If your AI app is priced the same as a non-AI alternative, you're leaving the primary revenue lever untouched.