“It doesn't matter what product you build, it doesn't matter how good your product is — it is about the distribution of your product. YouTube is I think one of the best ways to do that.”

Distribution beats product — and YouTube is still the strongest channel

Distribution beats product quality every time, and YouTube remains an under-utilised channel for indie builders. Pick one durable channel where you can build relationships at scale and treat content as the leverage, not the side project.