“there's other steps you need to take prior to to to doing your your marketing campaigns though such as well I mean you know you need to First make sure your pricing is is on point that you're not you know keep gatekeeping the the product from people you need to determine if you're doing a premium model or if you're doing a explicitly paid model how low is your barrier to entry”

Audit pricing and barrier-to-entry before marketing spend

Marketing spend amplifies whatever conversion machine sits underneath it. Spending on ads before fixing pricing tiers, barrier to entry, and LTV math is flooring a car that hasn't had its oil checked — wasted fuel and likely engine damage. Lock the funnel before paying to fill it.