Founder Playbook
Content
“I just started posting all the winning screenshots of what he was doing and you know all the trades that we were making and everything well within a few months we had 300 people paying us $30 a month and that was like within 90 to 100”
Post proof in the niche's native format, not opinions
Pre-pandemic, Twitter was for journalists and TikTok didn't exist, so Spencer picked Instagram because that's where retail traders lived. Posting daily winning-trade screenshots — raw proof, not commentary — converted 300 paying subscribers at $30/month inside ~100 days. Pick the one channel the niche already lives on; let the proof artifacts do the selling.
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Spencer Patterson
Day-trading SaaS (exited)Bootstrapped to ~$140K MRR · 6M daily users · exited for $3.5M
The Bootstrapped Founder
Spencer Patterson — Mastering Market Niches and Startup Growth· 4:50