“I ended up contacting one power user I was like hey if I give you the system completely for free will you be our main support guy and just help on board all the new people by the end of it we had five to seven power users getting the system completely free or for like very affordable and they would just be 247 being the customer support”

Recruit power users as your 24/7 support team

Customer support was eating Spencer's day, so he traded free or discounted access to 5-7 power users in exchange for 24/7 coverage. Cost: lost subscription revenue from a handful of accounts. Gain: customers explaining the product to new customers in their own words, around the clock, with deeper expertise than any hire could match.