“if you guarantee that you'll bring over your x amount of audience I'll get that feature built and they're like sure we'll do it so I listen one of the big things that my mom taught me was just say yes and figure it out later”

Say yes, then figure it out — but only when the deal is real

When prospects asked for missing features, Spencer would commit on the spot — but only if the customer guaranteed real volume. Sometimes it worked; sometimes the customer ghosted after a custom landing page got built. The fix: repackage the dead-end feature as a general capability and sell it across the base.