Founder Playbook
Distribution
“the building in public is sometimes very congested to what you do professionally try to actually be authentically sharing expressing what you're going through internally in your mind people will find very interesting about someone expressing and they get the courage to do the same thing”
Live in public, not just build in public
Most build-in-public advice focuses on ship logs and MRR screenshots. Sharath pushes further: share what's happening inside the head. Add one short, honest post per week about an internal state — a doubt, a stuck moment, an emotion behind a decision. Audience trust compounds on the human layer, not the feature layer.
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Sharath Kuruganty
Guest Lab / Undefeated UnderdogsSoftware entrepreneur · podcast host · serial indie maker
The Bootstrapped Founder
Sharath Kuruganty — Letting Go Isn't Quitting· 14:37