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when I feel like it's not fun anymore it's like becoming like a burden it feels like an obligation that's where you have to like stop that that that self-awareness it should be part of your DNA

When fun becomes obligation, that's the kill signal

Sharath's shutdown framework is emotional, not metric-driven. Building Bluey was fun until it wasn't — the moment it started feeling like a burden, that was the signal to wind it down. Run a quarterly check: is this still fun, or has it become obligation? If yes, schedule the sunset within 30 days rather than letting the project rot.


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Sharath Kuruganty
Guest Lab / Undefeated UnderdogsSoftware entrepreneur · podcast host · serial indie maker
The Bootstrapped Founder
Sharath Kuruganty — Letting Go Isn't Quitting· 29:10
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