Founder Playbook
Idea validation
“I thought I would use it and I'm not using it the the solution or the problem I have and that's where I generally I would ask people to start as well are you solving your own problem are you being your own first customer or first user if you are not then even like you know don't even pursue”
If you're not the first user, don't even pursue it
Sharath retired Bluey when he realized he wasn't using it himself. The validation filter: if the builder isn't the first customer of the solution, the project shouldn't be pursued. Two weeks after shipping v1, check the usage log — if you aren't a weekly user without willpower, treat it as a kill candidate, not a marketing problem.
S
Sharath Kuruganty
Guest Lab / Undefeated UnderdogsSoftware entrepreneur · podcast host · serial indie maker
The Bootstrapped Founder
Sharath Kuruganty — Letting Go Isn't Quitting· 30:37