Founder Playbook
Mindset
“it's better to like let go don't give up that's two those are two different things people lot many people confus about letting go versus giving up I didn't give up letting go is yeah making room for the next thing right exactly you're you're intentional you're kind of opening up to another opportunity or another idea”
Letting go ≠ giving up — name the reallocation, keep the identity
Sharath sharply separates letting go from giving up. Giving up means refusing to act again; letting go means clearing space for the next opportunity. When a side project stops being fun, name the decision as 'letting go' (sunset, sell, hand off) rather than 'quitting' — the label is psychological scaffolding that keeps founder identity intact through the transition.
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Sharath Kuruganty
Guest Lab / Undefeated UnderdogsSoftware entrepreneur · podcast host · serial indie maker
The Bootstrapped Founder
Sharath Kuruganty — Letting Go Isn't Quitting· 29:57