“Reddit has pretty much kickstarted their ad network this year so they spent a lot more time on it particularly app install campaigns so they've grown quite a bit they became srn in terms of doing attribution. They have a large user base so it's definitely one of those networks that are up and coming and something that should be considered for subscription apps.”

Reddit Is the Emerging Arbitrage Channel for Subscription App UA in 2025

Reddit became a proper self-reporting network for app installs in 2024-2025 and is actively building out its ad measurement capabilities. Because most subscription app UA budgets aren't there yet, the CPIs are attractively low relative to the intent level of users searching relevant subreddits. Shane flags it as the clearest under-exploited opportunity for apps willing to test beyond the Meta/Google/TikTok trifecta.